Privacy Policy
Last updated: 19th February 2026
1. Who We Are
Atrium Activations Ltd is a company registered in England and Wales under company number 16248068, with its registered office at 41 A Flat A Marmion Road, London, England, SW11 5PB.
We are the data controller of your personal data. You can contact us at:
Email: info@escapisteprojects.com
Postal Address: 41 A Flat A Marmion Road, London, England, SW11 5PB
2. Personal Data We Collect
We may collect and process the following personal data:
Directly from you:
- Full name
- Email address
- Phone number
- Postal address
- Age
- Other information submitted via website forms
Automatically:
- IP address
- Browser and device information
- Location data (approximate)
- Website usage and analytics
- Cookie identifiers
From third parties:
- Marketing partners and data enrichment services
- Publicly available sources
3. How We Use Your Personal Data
- Providing our services and website access
- Communicating with you
- Sending marketing communications (with consent)
- Analysing website usage and improving services
- Sharing, licensing, or selling your personal data to third parties for commercial purposes
- Complying with legal obligations
4. Legal Bases for Processing
- Consent: For marketing, profiling, and sale of personal data.
- Contractual necessity: Where required to provide services you request.
- Legal obligation: Where required by law.
- Legitimate interests: Only where it does not override your rights.
You can withdraw consent at any time. Withdrawal does not affect processing prior to withdrawal.
5. Sale and Sharing of Personal Data
We sell, license, and share your personal data with:
- Marketing and advertising partners (including Klaviyo)
- Record labels (including Loma Vista and Concord Music Group)
- Data brokers and lead generation networks
- Data analytics providers
- Corporate partners and affiliates
Each recipient may use your personal data for their own purposes, including marketing, profiling, analytics, and resale.
We will only sell or share data where:
- You have provided explicit, informed consent; or
- It is otherwise lawful under applicable law.
Consent is collected separately from general terms and can be withdrawn at any time.
6. International Transfers
Your personal data may be transferred outside the UK. When this happens, we ensure:
- UK International Data Transfer Agreements (IDTA)
- Standard Contractual Clauses (SCCs)
- Adequacy decisions for recipient countries
7. Data Retention
We retain personal data only for as long as necessary for:
- Fulfilment of contractual obligations
- Legal compliance
- Commercial data licensing or sale purposes
- Resolving disputes
Retention periods are logged and reviewed regularly.
8. Cookies and Tracking
We use cookies and similar technologies for:
- Website functionality
- Analytics and performance
- Marketing, profiling, and advertising
You can manage cookie preferences through your browser or via our website banner.
9. Your Rights
Under UK GDPR, you have:
- Right of access
- Right to rectification
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing, including direct marketing
- Right to withdraw consent at any time
- Right to lodge a complaint with the Information Commissioner’s Office (ICO) – ico.org.uk
Withdrawal of consent must be respected immediately by all partners and recipients.
10. Data Security
We implement technical and organisational measures to protect your personal data. However, no transmission over the Internet can be guaranteed completely secure.
11. Third-Party Websites
Our website may link to third-party websites. We are not responsible for their privacy practices.
12. Minors
Our services are not directed at individuals under 18. We do not knowingly collect personal data from minors.
If we learn we have collected data from a minor:
- The data will be deleted immediately
- The individual will be removed from all marketing and data-sharing lists
- Relevant partners will be notified to ensure erasure
13. Consent Mechanism
By submitting your personal data, you explicitly agree that:
- Your data may be shared, sold, or licensed to our partners and third parties.
- Third parties may use your data for marketing, profiling, analytics, and resale.
- You may withdraw consent at any time via email at info@escapisteprojects.com.
14. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated date.